When Instagram announced mid-March that users were going to start seeing "the moments you care about first", content creators nearly everywhere had a panic attack. Does this mean the audience I've worked so hard to cultivate is going to stop seeing my content? Am I going to miss out on double-taps? Woe is me!
To set the record straight, I'm here to say the sky isn't falling. You truly have no reason to fear Instagram-ageddon. Here's the silver lining in Instagram's news feed algorithm changes:
Instagram's news feed algorithm changes are going to serve up content in much a similar way to how Facebook's news feed works. Instagram users will start to see more content from accounts they engage with (as in comment on, double-tap, and share) versus seeing a chronologically ordered lists of posts from accounts they follow. What does this mean for content creators? It means, the people who will see your content in their news feed are more actively engaged with you or your brand. It also means, you have more of an opportunity to build authentic connections with a captive audience.
Push Your Creativity
This also means that content creators can't get away with blasting mediocre content to their impressively large following. This isn't a volume game anymore folks. You can't just rest on your laurels and count on a % of an amassed audience's engagement. The bright note in all of this? Content creators can push their creativity to go from good to stellar Instagram content.
If this hasn't yet convinced you not to hit the panic button, here's a gem from the powers that be over at Instagram: "As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order." Breathe a sigh of relief, friends. And also, please stop asking people to turn on post notifications. Thanks.
What do you think about the Instagram algorithm changes #yay or #nay? Leave a comment below or hit me up on Instagram and Twitter @savvymediagal.